Google Analytics is Google’s web analytics solution which can be had for free. Google Analytics helps track the stats related to the number of people visiting a website. It hardly takes a few minutes to sign up for Google Analytics. You can register for it by visiting Google Analytics. You can use your Gmail ID to register. If you don’t have a Gmail account yet, you can get one in minutes and then sign on for Google Analytics.
Using Google Analytics, you can make out what’s working for your site and what’s not working and create a strategy accordingly. Google Analytics has a very simple and easily navigable user interface which offers fast access to all data, so that you can get the information you require almost instantly.
With Google Analytics, you can understand customer behavior better. You can understand how people came to visit your site or online shop, which search engine were they using and what were the keyword searches using which they were led to your site in the first place.
Also, how else did they get to your site if not from search engines – were they referred to your site by an external website linking to your site? If so, by which website? With Google Analytics, you can track how effective your marketing programs were, whether your email marketing works or not, which strategy works better for you – organic search or paid search (pay-per-click advertising).
Google Analytics is perfectly integrated with Google AdWords. Google AdWords, as you are aware, displays your ads prominently on Google’s search engine results in exchange for a small sum paid by you every time someone clicks on the ad. This is targeted advertising as you pay people only if they click on the ads that lead them to your site.
What Google Analytics does is to work perfectly in sync with Google AdWords and help to optimize your internet marketing efforts by closely monitoring your conversion rate and estimating the Quality Score for your site.
Google Analytics gives you a very good idea of which AdWords PPC ads are doing their job and which are not. Google Analytics also helps with keyword research by tracking which keywords are getting the highest ROI for your marketing budget and which have failed to attract attention. This way, you can use the most effective keywords that get you the best results.
It does other nifty things such as comparing your site’s performance at two different time periods, and provides charts that helps track your site’s performance based on area, country or city.
It helps you determine your marketing strategy and provides data that helps you to determine what’s working and what’s not. Using Analytics, you can find out the number of times an ad has been displayed, the number of ad clicks, impressions, views, cost-per-click, conversions and more.
It helps determine the popularity and effectiveness of the different links on all pages of your site. Its Navigation Summary Report reveals how people behave on your website, where they go to after having landed on your homepage, where they spend much of their time on – for instance, whether they spend more time reading the customer testimonials or on watching the videos on your homepage and so on.
If you own an online shop, then Google Analytics can be an invaluable guide to understand consumer behavior, which will help you craft a much better and targeted ecommerce strategy. And the best part – it is free!