Kickstarter is the world’s premier crowdfunding platform. Your best chances of raising money through crowdfunding lies with Kickstarter because of the massive traffic the platform gets and its popularity with crowdfunding enthusiasts across the world. Kickstarter has already generated over $1.5 billion funds for over 1 million projects. So what does it take to do well at Kickstarter and to ensure that your project is one of the successful ones? Let’s find out.
1. Grow your community before launching the project
Here’s the mistake many people make – Kickstarter is not a place to grow your community. You should grow a community of people who believe in you and back your project long before the launch on Kickstarter. Don’t launch a project on Kickstarter without having done any groundwork or networking and just hope for it to succeed. It won’t! Create a professional website, build an e-mail list and get the support of the subscribers to your newsletters. That’s the way to grow your community.
2. Build up as much support as possible within the first 24 hours of the launch
The first 24 hours of the project is the most crucial phase – it can make or break your crowdfunding campaign on Kickstarter. This is because if your project gets a lot of support in the first 24 hours, it will be showcased on the Kickstarter homepage, which would give you precious advertising that not even money can buy. Projects displayed on the homepage, even for a couple of days, are guaranteed to meet their targets and get the support of the Kickstarter community. To make this possible, you will have to get in touch with your community, urge them to contribute within 24-hours of the launch of the project. Once the project is launched, every minute is critical, so make the best use of the first 24 hours, do whatever it takes to ensure that your project gets traction.
3. Work hard on creating a professional video
On Kickstarter, a video is the most important thing there is. It should be professionally produced and should be compelling, if not captivating. It should tell the story of your campaign, why you are in it and what your goals and objectives are. Your video should hook your potential backer and get them to read your campaign page. Make the video interesting; don’t bore your potential backers with a long video that never ends. Keep it short and sweet and take no more than 2 minutes to convey your message. Most people are too busy to spend more than a couple of minutes on a Kickstarter video.
4. Tell your story and make it compelling
Your potential backers will want to know your story. They want to know what motivates you, why you are doing what you are doing, about the members of your team, and yes, they will also want to know about your product or project. They will want to know what you hope to achieve with your product or project and how it is going to affect their lives, address a need or solve a problem. Don’t hold anything back. Tell them a story they are going to remember you by.
5. Be smart about your media strategy
The most successful Kickstarter campaigns are those that get the media on their side and are given a plenty of coverage by the press. Talk to bloggers and journalists about your project or product and try to convince them about covering your crowdfunding campaign. But it’s not going to be easy given that so many new crowdfunding campaigns are launched all the time. So do your research on the various publications, find out which newspaper, magazine or blog is more likely to write about your story. Look for journalists who have written about similar crowdfunding campaigns and try to get them to cover your Kickstarter campaign. Pitch aggressively and pitch well, if you do, it’s likely your story will fit into their regular beat as well.
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