Tips for better e-mail marketing

What constitutes a successful e-mail marketing campaign? The goal of e-mail marketing is to engage effectively with the customer at various stages of the buying process. In this article you will read about the best e-mail marketing practices for online shops and how to craft your e-mail marketing strategy. Read on.

Sure, Yahoo! and Bing offer pay-per-click advertising of their own, but for much of the world, pay-per-click advertising is intrinsically linked to Google and its AdWords program. Google may be a lot of things, but 1 revenue earner for Google has always been AdWords. It is because of AdWords that Google is one of the biggest companies in the world today. Google AdWords is easily the most important player in online marketing.

One of the biggest mistakes online shops make is not to have a review section on their sites, fearing bad reviews. Actually, there is no reason to fear bad reviews, unless there are too many of them. Bad reviews are a sign to potential customers that the online store is genuine. Having only positive reviews would put into doubt the integrity of the online shop.

Even if you are a small business owner, who doesn’t have much to do with the internet, you cannot afford to ignore it any longer. This is because over half of your customers find out about you from Google, that’s how they get to know about your business and decide whether to buy your product or not, depending on what they see.

As a business owner, whether you have a small business that’s no more than a few months old, or a mid-sized firm, you should have one constant focus in mind – relentless growth.

The introduction of the Amazon Kindle in 2007, and the subsequent marketing of eBooks by Amazon has done wonders for wannabe writers all around the world. No longer can writers be held hostage by publishing companies.

Last week Google implemented the announced update for mobile websites. The update was quickly known under the name “Mobilegeddon”. Google’s idea is very simple: if your business (or even personal) website has not been designed mobile friendly, you won’t rank in mobile search results – which should be understandable.

If you are an entrepreneur you definitely love to do your own business – independent if you are a single person startup, an entrepreneur or a rising CEO. But going alone does not mean that this way is always the best idea. Many people are hiring a business coach to reach vision, goals and more success. And here we go: you can be your own business coach!

There have been few people over the last couple of centuries on human endeavor who have been as successful as Bill Gates. Indeed, since Bill Gates is so familiar to most of us, we fail to truly understand the greatness of the man.