What makes Morocco such a hot business destination? Proximity to Europe, first world infrastructure, and economic and political stability – these are the reasons to do business in Morocco. But there are a few things to be kept in mind before doing business in that country. Let’s begin with the first – importance of having a local business partner in Morocco.
Financial journalist Roger Lowenstein is a critically acclaimed writer of highly intelligent business books. While he has written several high quality books, the one that has made the most impression was one of his earliest efforts, “When Genius Failed” which tells the story of Long-Term Capital Management, perhaps the most famous hedge fund to have failed ever.
Some of our readers may be familiar with The Republic of Tea. It is an American company founded by Mel Ziegler, the founder of Banana Republic, his wife Patricia and his protégé, Bill Rosenzweig. The Republic of Tea markets the most exotic organic teas, and is popular among the health conscious tea drinkers all over the world.
Written brilliantly by David Dorsey, who spent a year with the sales team that sold Xerox photocopiers, The Force is a riveting account of how sales was done back in the 1980’s and 1990’s. Essentially, the book brings out the excitement of sales, just as well as it explores the dark side of selling.