Online Shop Psychology – Why Great Visuals Lead to Sales

Nothing counts more than the very first impression you make when selling products online. Images are absolutely essential for an online shop when it comes to standing out from the crowd.

Customers are attracted by great visuals and this, more often than not, leads to sales. Online shopping is increasingly becoming a visually driven activity, especially with the success of visually focused social media sites such as Instagram.

Some of the top online shops out there such as Amazon, Google Play and eBay have incorporated the best visually driven practices on their sites. Great visuals help their customers to get a real feel for the products. The idea is to duplicate a brick and mortar store shopping experience as much as possible.

Psychologists suggest that online shoppers are greatly influenced by the color of background, how the products are displayed on the screen, how the pricing is shown and so on. Not all color schemes work for all products.

Having a greenish pattern in the background may work for an online furniture store, while having blue in the background may work better for an online store that sells luxury items. Psychologists suggest using green backgrounds for online shops that sell low priced products and blue for those that sell precious products.

But essentially, we are in a visual age, with a camera in every pocket. This increases the demand for having images of the highest quality displayed on your online store. People are motivated by a visual language no matter where they are in the world.

There is today a great increase in the number of photographs taken because of smartphones. Then you have image centric social media sites such as Instagram and Tumblr, which we referred to earlier. Even Facebook is very much a visually driven social network.

So people have embraced the visual medium. Images are easy to take, easier to upload and share. Images are even interactive, as on Pinterest. That’s why it has become more important than ever before to use images on online shops, just as they are used on social networks.

If you are not still clear about why using visuals lead to greater sales, then these facts will leave you in little doubt:

  • Adding images to articles gets 94% more views
  • Having a photo or a video in a press release leads to 45% higher views.
  • Having an image associated with a business show up in search results leads to 60% higher conversions.

According to a survey, 67% of buyers at an online store said that the quality of the image associated with a product was very important to them.

It was found that 63% customers shopping at online stores felt that the quality of a product’s image as more important than any product related info; 54% felt it was more important than even a long description and 53% said it was more relevant to them than even ratings and reviews.

Hopefully, this article should leave you in no doubt about why visuals lead to better sales for your online shop.

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Ref: http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/#hAVxRwPvDfbYYgrO.99