Globalization: The Logic of Strategic Alliances and Africa

A world of converging consumer tastes, rapid spreading technology, escalating fixed costs, climate change and growing protectionism. I could go further into other elements that our continent is facing on a daily, monthly and annual basis.

Globalization mandates alliance and makes them absolutely essential to strategy, Uncomfortable perhaps but thats the way it is. Like it or not the simultaneous developments developments that go under the name of globalization make Strategic Alliances – Governance and Contracts necessary.

Then when we look at the dispersion of technology, which see’s the stark reality that no one can truly keep all critical technologies out of the hands of competitors around the globe, In short order, the technology becomes generally available, making time even more of a critical element in global strategy.

The threat of foreign competition preoccupies most states in industries from telecoms to manufacturing, however the issue still remains that most executives don’t fully understand what global competition is, One argument simple emphasizes the scale and learning effects that transcend national boundaries and provide cost advantages to countries selling to the world market.

Read more about the Annual Regional Consultation of UN Agencies Working in Africa here.

After studying the experiences of some of the most successful global players, Africa has become convinced that the current perspective on global competition and the globalization of markets is incomplete and misleading.

Global institutions tailing on Africa are long on exhortation “go international” but short on practical guidance.

Understanding how the global game is played is only the first step in challenging the foreign competitor. While the pattern of cross-subsidization and retaliation describes the battle, world brand dominance is what the global war is all about, and if the Japanese mastered it and won it at some point Africa can.

Recommended Reading

Strategic alliances are taking on an increasingly important role given heightened competitive pressures and globalization. Alliances come in many varieties, and managers have considerable latitude in how they set up such ventures. This collection of articles by leading scholars addresses fundamental questions on the governance and contractual mechanisms underlying alliances. When are alliances an effective governance structure? Which governance mechanisms underlie strategic alliances? How does alliance governance change over time? How do relational governance mechanisms operate and relate to formal governance? What are the main contractual elements of alliances?

Click here to get this publication:


This guest post was written by Dr. Chiedza Kambasha, MAIB, PGDipIB, DBLI, MIAC, MIMS, (Dip.IMS), PhD. You can visit her homepage here:

Chiedza is a successful entrepreneur, philanthropist and strategist, a successful businessswoman in her own right she was the youngest and first person of african origin to be named the RST Ricochet Satelite Technology licenced practitioner for 2016 – 2022 , making her the first woman of african descent to hold the title and licence. RST entered the main market in late 2015 for high-net worth clients and governments which Chiedza has always consulted for on national development programs, marketing and growth strategies, innovative solutions for a sustainable future that encompasses technology and the art of precision. Chiedza is a well educated scholar and innovative in all ventures she encounters.

Chiedza currently sits on multiples boards that trade in retail, technology, logistics and mining in the private sector.