Driving Traffic to Online Shops – Why Reviews are Important
One of the biggest mistakes online shops make is not to have a review section on their sites, fearing bad reviews. Actually, there is no reason to fear bad reviews, unless there are too many of them. Bad reviews are a sign to potential customers that the online store is genuine. Having only positive reviews would put into doubt the integrity of the online shop.
So, let’s understand why customer reviews are so important for your online shop, and why you must definitely have a review section on it. First, there are a plenty of studies that show that having a review section on your site increases your sales by as much as 18%.
Most people don’t just depend on the descriptions given by the manufacturers or by the retailers. They need something more if they are to make a decision on whether to buy a product or not. User reviews by other seemingly real and genuine buyers makes this decision much easier for them. People trust the opinion of other customers much more so than just the descriptions given by the retailer or by the manufacturer of the product. So having a review section really does boost your sales.
Still not convinced? Well, here are the facts. A survey points out that 61% of online shoppers read customer reviews before buying a product online. Those who are likely to engage with reviews and questions are much more likely to make a purchase than those who don’t.
That’s why the customer review section is integral to sites such as Amazon, eBay and others. The biggest retailers in the world expect full honesty from their customers and for them, customer reviews are sacrosanct. Not even the CEO of Amazon can delete a customer review if he feels it is too negative about a product. This creates a trust in these companies and makes people more eager to shop with them.
So, how can you get people to leave reviews on your online shop? It is a fact that 90% of online buyers fail to leave a review even though they are fully satisfied with the product. So you should take steps to motivate them to review your product. You can offer incentives such as a discount on the next purchase on leaving a review, or just send them a courteous reminder by e-mail, asking for review to be written.
The benefits of customer reviews extend to SEO as well. Google requires your content to be regularly updated with new original material – and what better way to make this happen than customer reviews?
Customers are your best unpaid writers, and their reviews are likely to be filled with a variety of keywords that you wish to be ranked for. Customer reviews are the easiest and cheapest ways to generate fresh and regular content for your website.
The other great benefit of customer reviews is that the bad products are weeded out. This is very important because there is no way for you to tell which products to stock and which to avoid without inputs from the customers. Customer reviews leave you in no doubt. You can stock products that get great reviews and chuck those that are hated by your customers – this way the quality of your online shop is maintained.
Customer reviews open up a direct line of communication between an online shop and your customers. They drive traffic to your site, act as a red flag against bad products and inspire trust in your online shop. That’s why you must carry a customer review section on your online shop for every product put up for sale.
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