What is a Unique Value Proposition?

A Unique Value Proposition (UVP) is more than anything, a promise made by you about your business to the customer about what it has to offer. A UVP is meant to give your customer an excellent reason to buy from you and not from your competitors. It is meant to differentiate you from your competitors and explicitly state the reasons why your business is unique.

Online Shop Psychology – Why Great Visuals Lead to Sales

Nothing counts more than the very first impression you make when selling products online. Images are absolutely essential for an online shop when it comes to standing out from the crowd. Customers are attracted by great visuals and this, more often than not, leads to sales.

Internet Entrepreneurship – Is It For You?

You don’t find many kids telling you that they want to be internet entrepreneurs when they grow up! This just doesn’t happen. Whether one likes it or not, internet entrepreneurship is often a job of the last resort for most people.

McDonald’s: Behind the Arches by John F. Love

In his popular 1999 book on globalization, The Lexus and the Olive Tree, Thomas Friedman introduced his widely debated “Golden Arches Theory of Conflict Prevention,” which states that “No two countries that both had McDonald’s had fought a war against each other since each got its McDonald’s.”