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The Sales Turbo: AdWords Artificial Intelligence
Machine learning improves AdWords in 2017.
The future of automated conversion optimization.
At Google’s annual launch event for AdWords, Analytics, and DoubleClick, the key theme for 2017 is that machine learning is enabling marketers to do things we’ve long wanted to.
As an example Google is introducing In-Market Audiences. This helps advertisers target consumers who appear to be in the market for something. It is incredibly valuable because AdWords, which is all about targeting the right user, at the right moment, and turning that interaction into more money for your company, now lets you know more about how likely the user is interested in what you offer.
Let algorithms and machine-based learning analyze your competitors, optimize your AdWords campaigns – and sell to more customers than ever before. With high-end AdWords optimization.
Customized hacks for your specialized marketing automation tasks. From weather data to sports events. Enable Big Data optimized campaigns now. AdWords Scripting is one of the most powerful ways to start a full automatized online marketing. Using Google Big Data and other sources you can optimize your campaigns along events such as political elections, sport events and even local weather performance.